Liking things that we don’t like.
I always cringe when I see a Facebook posting about a beloved relative or family dog who has been in an accident or passed away – and as you scan down the posting, there are a handful of people that have clicked the “like” button. In a way, it’s quite comical. I assume the person clicking that they “like” one of these sad events isn’t really liking it, so much as they are recording an acknowledgement that they recognize something tragic has happened and most importantly, that they care.
I saw this site that’s up for a Webby Award and wanted to give DDB/NY credit for seeing a commmunication void and filling it with a creative solution. It affords the viewer an option to “liking” on your site and more appropriately sharing the content as an “I Care”. Nicely done – check it out.
Doug Chapman is an Executive Creative Director and partner at Avenue Brand. He is slightly overweight and has nice hair. Follow him/it @DougChapmanAB
Best customer testimonial in banking.
TheFinancialBrand.com is a prolific resource, keeping you up to date with the latest marketing moves of today’s financial institutions – big and small, domestic and far flung. So it was nice to hear that some of Avenue Brand’s regional work for Webster Bank stood out among so many international considerations. Our “oscar worthy” testimonial TV spot featured a real Webster Banker, exhibiting the traits of her Type W Personality; she goes the extra mile to meet every customer’s needs.
Here’s the post: tinyurl.com/ay5l9do It’s about halfway down.
Thanks to TheFinancialBrand.com for the love.
Doug Chapman is an Executive Creative Director and partner at Avenue Brand. He is slightly overweight and has nice hair. Follow him/it @DougChapmanAB
Branding to write home about.
This is an article that a couple of friends of mine shared recently. I love this story because it’s not just about some marketing gimmick contrived to curry favor with a consumer audience, it’s a story about a customer service rep (Richard) who truly cares about his job and respects his customers. By just being himself, and thinking about how to solve a problem in a way that’s meaningful to his customer (7-year old Luka), this guy has unwittingly created a brilliant marketing moment. Richard lived his brand, made the brand more relevant to Luka and his dad, and created a pass-along-word-of-mouth-viral moment that you can’t put a price tag on.
Small moment, huge impact. Bravo, Richard!
Click here to read the article.
Doug Chapman is an Executive Creative Director and partner at Avenue Brand. He is slightly overweight and has nice hair. Follow him/it @DougChapmanAB
Shop talk with the Patriot Ledger
Recently, the Patriot Ledger called on me to answer a few questions about the state of advertising. Here’s the full article.
Of course, they asked about Mad Men (who can blame them). But one of their questions was a bit more esoteric. “What’s next for digital ads” they asked, innocently enough. We discussed the fact that our experiences with traditional and digital mediums are melding more and more by the day. And with traditional mediums so deeply entrenched in our culture, digital advertising has much to gain. Here’s a perfect example.
So what’s next for digital ads? Social TV is certainly an area of influence. But ultimately, I believe that the idea always was, is, and will be, king. And the only thing an idea needs before it can rule the digital roost is to understand the lay of the land.
Doug Chapman is an Executive Creative Director and partner at Avenue Brand. He is slightly overweight and has nice hair. Follow him/it @DougChapmanAB
More Press!
Hot off the presses! Check out more AB PR…
Boston CityBizList‘s article “Boston Ad Veterans Launch Avenue Brand”
and
Tuesday Morning Stir
From Agency Spy via MediaBistro.com
New News!
New news: Kim Borman and Doug Chapman have relaunched KSV | Boston as Avenue Brand, a new agency dedicated to helping clients create brand dialogue.
Long-time Boston advertising leaders Kim Borman and Doug Chapman, president and executive creative director, respectively, of KSV | Boston, have become sole owners of the agency, which they have relaunched as Avenue Brand.
Borman and Chapman first formed their agency as the Boston division of Kelliher Samets Volk (KSV), a Burlington, Vermont-based firm, and in five years, grew it to a 16 person shop with approximately $18 million of total annual billings.
Avenue Brand reflects Borman and Chapman’s belief that clients most need agencies to help them identify the best path for their brand – now and in the future.
The Art of Logo Design
via PBS Off Book
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
Featuring:
Stephen Heller
Sagi Haviv
Kelli Anderson
Gerard Huerta
Avenue Brand Winning Work
Avenue Brand cleans up at the 29th Annual Healthcare Advertising Awards for their Network Health creative. Congratulations guys! Excellent work…
Check out some of the winning work >>
Healthcare Marketing Report is proud to sponsor the Twenty-Ninth Annual Healthcare Advertising Awards.
It was twenty-nine years ago that this national competition began its efforts to recognize the field of healthcare marketing and advertising. We are the oldest, largest and most widely respected healthcare advertising awards. This year’s Healthcare Advertising Awards had nearly 4000 entries. A national panel of judges granted awards to those entries that exemplify exceptional quality, creativity and message effectiveness.
